Coca-Cola Retains Title as World’s Most Valuable Brand

Bloomberg

Following is a table ranking 100 global brands from Interbrand’s Best Global Brands 2011 report. Rankings are based on five criteria and excludes those brands which are privately held

-----Rank-----                                             ---Value ($ Bln.)----
2011 2010 Chng.  Company             Industry                2011     2010  YoY%
================================================================================
    1    1    0  Coca-Cola           Beverages            $71.861  $70.452    2%
    2    2    0  IBM                 Business Services    $69.905  $64.727    8%
    3    3    0  Microsoft           Computer Software    $59.087  $60.895   -3%
    4    4    0  Google              Internet Services    $55.317  $43.557   27%
    5    5    0  GE                  Diversified          $42.808  $42.808    0%
    6    6    0  McDonald’s          Restaurants          $35.593  $33.578    6%
    7    7    0  Intel               Electronics          $35.217  $32.015   10%
    8   17    9  Apple               Electronics          $33.492  $21.143   58%
    9    9    0  Disney              Media                $29.018  $28.731    1%
   10   10    0  HP                  Electronics          $28.479  $26.867    6%
================================================================================

-----Rank-----                                             ---Value ($ Bln.)----
2011 2010 Chng.  Company             Industry                2011     2010  YoY%
================================================================================
   11   11    0  Toyota              Automotive           $27.764  $26.192    6%
   12   12    0  Mercedes-Benz       Automotive           $27.445  $25.179    9%
   13   14    1  Cisco               Business Services    $25.309  $23.219    9%
   14    8   -6  Nokia               Electronics          $25.071  $29.495  -15%
   15   15    0  BMW                 Automotive           $24.554  $22.322   10%
   16   13   -3  Gillette            FMCG                 $23.997  $23.298    3%
   17   19    2  Samsung             Electronics          $23.430  $19.491   20%
   18   16   -2  Louis Vuitton       Luxury               $23.172  $21.860    6%
   19   20    1  Honda               Automotive           $19.431  $18.506    5%
   20   22    2  Oracle              Business Services    $17.262  $14.881   16%
   21   21    0  H&M                 Apparel              $16.459  $16.136    2%
   22   23    1  Pepsi               Beverages            $14.590  $14.061    4%
   23   24    1  American Express    Finanicial Services  $14.572  $13.944    5%
   24   26    2  SAP                 Business Services    $14.542  $12.756   14%
   25   25    0  Nike                Sporting Goods       $14.528  $13.706    6%
   26   36   10  Amazon.com          Internet Services    $12.758   $9.665   32%
   27   31    4  UPS                 Transportation       $12.536  $11.826    6%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2011 2010 Chng.  Company             Industry                2011     2010  YoY%
================================================================================
   28   29    1  JP Morgan           Financial Services   $12.437  $12.314    1%
   29   30    1  Budweiser           Alchohol             $12.252  $12.252    0%
   30   27   -3  Nescafe             Beverages            $12.115  $12.753   -5%
   31   28   -3  IKEA                Home Furnishings     $11.863  $12.487   -5%
   32   32    0  HSBC                Financial Services   $11.792  $11.561    2%
   33   33    0  Canon               Electronics          $11.715  $11.485    2%
   34   35    1  Kellogg’s           FMCG                 $11.372  $11.041    3%
   35   34   -1  SONY                Electronics           $9.880  $11.356  -13%
   36   43    7  EBAY                Internet Services     $9.805   $8.453   16%
   37   39    2  Thomson Reuters     Media                 $9.515   $8.976    6%
   38   37   -1  Goldman Sachs       Financial Services    $9.091   $9.372   -3%
   39   44    5  Gucci               Luxury                $8.763   $8.346    5%
   40   45    5  L’Oreal             FMCG                  $8.699   $7.981    9%
   41   42    1  Philips             Electronics           $8.658   $8.696    0%
   42   40   -2  Citi                Financial Services    $8.620   $8.887   -3%
   43   41   -2  Dell                Electronics           $8.347   $8.880   -6%
   44   48    4  Zara                Apparel               $8.065   $7.468    8%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2011 2010 Chng.  Company             Industry                2011     2010  YoY%
================================================================================
   45   47    2  Accenture           Business Services     $8.005   $7.481    7%
   46   49    3  Siemens             Diversified           $7.900   $7.315    8%
   47   53    6  Volkswagen          Automotive            $7.857   $6.892   14%
   48   38  -10  Nintendo            Electronics           $7.731   $8.990  -14%
   49   46   -3  Heinz               FMCG                  $7.609   $7.534    1%
   50   50    0  Ford                Automotive            $7.483   $7.195    4%
   51   51    0  Colgate             FMCG                  $7.127   $6.919    3%
   52   58    6  Danone              FMCG                  $6.936   $6.363    9%
   53   56    3  AXA                 Financial Services    $6.694   $6.694    0%
   54   52   -2  Morgan Stanley      Financial Services    $6.634   $6.911   -4%
   55   57    2  Nestle              FMCG                  $6.613   $6.548    1%
   56   54   -2  Blackberry          Electronics           $6.424   $6.762   -5%
   57   59    2  Xerox               Electronics           $6.414   $6.109    5%
   58   55   -3  MTV                 Media                 $6.383   $6.719   -5%
   59   63    4  Audi                Automotive            $6.171   $5.461   13%
   60   62    2  Adidas              Sporting Goods        $6.154   $5.495   12%
   61   65    4  Hyundai             Automotive            $6.005   $5.033   19%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2011 2010 Chng.  Company             Industry                2011     2010  YoY%
================================================================================
   62   60   -2  KFC                 Restaurants           $5.902   $5.844    1%
   63   61   -2  Sprite              Beverages             $5.604   $5.777   -3%
   64   70    6  Caterpillar         Diversified           $5.598   $4.704   19%
   65   64   -1  Avon                FMCG                  $5.376   $5.072    6%
   66   69    3  Hermes              Luxury                $5.356   $4.782   12%
   67   67    0  Allianz             Financial Services    $5.345   $4.904    9%
   68   68    0  Santander           Financial Services    $5.088   $4.846    5%
   69   73    4  Panasonic           Electronics           $5.047   $4.351   16%
   70   77    7  Cartier             Luxury                $4.781   $4.052   18%
   71   71    0  Kleenex             FMCG                  $4.672   $4.536    3%
   72   72    0  Porsche             Automotive            $4.580   $4.404    4%
   73   76    3  Tiffany & Co.       Luxury                $4.498   $4.127    9%
   74   81    7  Shell               Energy                $4.483   $4.003   12%
   75   82    7  Visa                Financial Services    $4.478   $3.998   12%
   76   66  -10  Yahoo!              Internet Services     $4.413   $4.958  -11%
   77   79    2  Moet & Chandon      Alchohol              $4.383   $4.021    9%
   78   78    0  Jack Daniel’s       Alchohol              $4.319   $4.036    7%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2011 2010 Chng.  Company             Industry                2011     2010  YoY%
================================================================================
   79   74   -5  Barclays            Financial Services    $4.259   $4.218    1%
   80   88    8  Adobe               Computer Software     $4.170   $3.626   15%
   81   83    2  Pizza Hut           Restaurants           $4.092   $3.973    3%
   82   80   -2  Credit Suisse       Financial Services    $4.090   $4.010    2%
   83   75   -8  Johnson & Johnson   FMCG                  $4.072   $4.155   -2%
   84   84    0  GAP                 Apparel               $4.040   $3.961    2%
   85   90    5  3M                  Diversified           $3.945   $3.586   10%
   86   85   -1  Corona              Alchohol              $3.924   $3.847    2%
   87   87    0  Nivea               FMCG                  $3.883   $3.734    4%
   88   92    4  Johnnie Walker      Alcohol               $3.842   $3.557    8%
   89   89    0  Smirnoff            Alcohol               $3.841   $3.624    6%
   90  New  n/a  Nissan              Automotive            $3.819      n/a   n/a
   91   93    2  Heineken            Alcohol               $3.809   $3.516    8%
   92   86   -6  UBS                 Financial Services    $3.799   $3.812    0%
   93   95    2  Armani              Luxury                $3.794   $3.443   10%
   94   94    0  Zurich              Financial Services    $3.769   $3.496    8%
   95  100    5  Burberry            Luxury                $3.732   $3.110   20%
================================================================================
-----Rank-----                                             ---Value ($ Bln.)----
2011 2010 Chng.  Company             Industry                2011     2010  YoY%
================================================================================
   96   97    1  Starbucks           Restaurants           $3.663   $3.339   10%
   97  New  n/a  John Deere          Diversified           $3.651      n/a   n/a
   98  New  n/a  HTC                 Electronics           $3.605      n/a   n/a
   99   91   -8  Ferrari             Automotive            $3.591   $3.562    1%
  100   98   -2  Harley-Davidson     Automotive            $3.512   $3.281    7%
================================================================================
Source: Interbrand

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